New PDF release: Big Game Bigger Impact: How the Bay Area Redefined the Super

By Stephanie Martin,Pat Gallagher

ISBN-10: 1628654090

ISBN-13: 9781628654097

In 2014, a small workforce of San Francisco Bay quarter citizens used to be assembled to paintings on what stands out as the largest large Bowl the NFL had ever staged - the milestone tremendous Bowl 50. the 1st tremendous Bowl within the Bay region in additional than 30 years, there has been no municipal handbag to faucet, nor any roadmap to keep on with: this team needed to boost its personal playbook.

In substantial video game higher influence authors Pat Gallagher and Stephanie Martin chronicle how the individuals of the San Francisco Bay quarter tremendous Bowl 50 Host Committee got here including the sector not to in basic terms host an excellent Bowl, but in addition redefine the adventure within the procedure.

After the ultimate whistle used to be blown, large Bowl 50 used to be the main giving, so much shared and such a lot participatory massive video game to this point. Former Host Committee colleagues, Gallagher and Martin offer an insider's investigate classes realized through the Host Committee's two-year run-up - classes which can gain any company - and the way their tradition helped to accomplish a record-setting large Bowl, either off and on the field.

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Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That Can Apply to Any Business by Stephanie Martin,Pat Gallagher


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