Roland Eckert's Business Model Prototyping: Geschäftsmodellentwicklung im PDF

By Roland Eckert

ISBN-10: 3658061073

ISBN-13: 9783658061074

Um im Hyperwettbewerb erfolgreich zu sein, wird es Unternehmen nicht mehr genügen, sich mit der eigenen strategischen Positionierung und der strategischen Differenzierung zum Wettbewerb zu beschäftigen. Stattdessen wird die Weiterentwicklung des strategischen Geschäftsmodells – das enterprise version Prototyping – zunehmend erfolgsentscheidend. Unter company version Prototyping versteht guy dabei die kohärente Weiterentwicklung von strategischer Kompetenz, strategischen Prozessen, Nutzenkriterien, Markenimage und Schlüsselressourcen.

Dieses Buch stellt die Entwicklung und Erneuerung von Geschäftsmodellen im Hyperwettbewerb in den Mittelpunkt und zeigt Methoden und Vorgehensweisen auf, wie dies erfolgreich gelingen kann. Dabei wird die Umsetzung des company version Prototyping in konkreten Unternehmenssituationen (Unternehmensentwicklung, Mergers & Acquisitions, Restrukturierung) beispielhaft dargestellt und erläutert.

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Business Model Prototyping: Geschäftsmodellentwicklung im Hyperwettbewerb. Strategische Überlegenheit als Ziel (German Edition) by Roland Eckert


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