Create services and products your shoppers can'tpass up--without the excessive fee of development
Success is all approximately connections.
Debra Kaye explodes traditional wondering innovation and offers an process that any one or any enterprise can use to reveal the an important hyperlinks between observations, reports, proof, and emotions that at the floor don't appear related--but are--to discover clean, marvelous insights. In Red Thread Thinking, Kaye exhibits you the way to weave originality from disparate details and switch it right into a services or products which could shake up the marketplace--and your business.
What units Red Thread Thinking except different books is that it unearths precisely tips to establish and comprehend hidden cultural codes and shifts in consumerperceptions that talk to rising and current markets and, therefore, catapult clean items to iconic status.
A mold-breaking method, Red Thread Thinking sharpens your innovation talents and will help in challenge fixing, no matter if getting ready a conversation, pitching a undertaking for your colleagues and boss, dealing with employees in a extra effective means, or taking company to a brand new point. research the methods of Red Thread Thinking:
Red Thread One: "Innovation--It's All on your Head"--We can fan the flames of our brains to turn into higher at watching and analyzing what we see round us
Red Thread Two: "Everything previous is New"--Take a clean examine the earlier to achieve striking advantage
Red Thread Three: "People: The Strangest Animals within the Zoo"--Know what makes your marketplace tick, and you'llknow what makes them spend
Red Thread Four: "What you spot Is What You Get"--Learn the right way to create a wholly new and available "language" to make your product stand out and beuniversally understood
Red Thread Five: "The strength of Passion"--Persevere, overview, and refine your rules with no compromising your integrity or center beliefs.
Red Thread Thinking teaches you to turn on your personal wisdom and assets to make greater connections, have extra and improved insights, and follow background as a worthwhile resource for future-leaning innovation.
Praise for Red Thread Thinking
"Red Thread Thinking weaves a wonderful tapestry of perception and knowledge. A needs to learn for marketers hoping to take their rules from fuzzy to firm." -- Susan Cain, big apple instances bestselling writer of Quiet: the ability of Introverts in an international that cannot cease Talking
"Red Thread Thinking offers a planned process to create a 'revolution on your mind'--the first order of industrial for any innovator who desires to shift the patron panorama and provide worth and value to shoppers. The booklet is full of useful informationthat can help you extend your thinking." -- Jay Walker, Chairman, Walker electronic; founding father of Priceline.com
"A attention-grabbing learn that are meant to hearten a person who desires to follow confirmed suggestions to the act of amassing and connecting dots that exist for us all--if purely we might cease and notice." -- Danny Meyer, big apple instances bestselling writer of Setting the desk: the remodeling energy of Hospitality in Business
"In Red Thread Thinking, Debra Kaye deals a framework for innovation that embraces--indeed harnesses--the strength of serendipity, unfastened organization, and our mind's elastic skill to work out what is new within the familiar." -- Jean-Marie Dru, Chairman, TBWAWorldwide
"Debra Kaye has created an method of innovation that mixes uncomplicated, pragmatic steps at the trip of innovation to learn any severe entrepreneur or supervisor who believes innovation is relevant to company and that it's not the mysterious privilege of a few." -- Thomas Pinnau, leader government Officer, wisdom Universe Work-Life Solutions
"Red Thread Thinking bargains a compelling framework for the modern day innovator--one who desires to function with a major purchaser wisdom yet without or with a gigantic infrastructure and budget." -- Jed C. Scala, vp and normal supervisor, bank card items, American Express